Word of mouse is an electronic version of the time-tested idea of word of mouth. Numerous advertisers have jumped on the word of mouse bandwagon, using a variety of innovative techniques to get their message out to consumers, and businesses all over the world rely on word of mouse to promote good reputations.

“网络口碑”其实就是口碑的网络时代版本。如今很多广告商都跟随潮流，通过网络口碑来宣传产品。他们会通过各种各样的创新技术来传达信息给消费者，同时他们也依靠网络口碑来建立良好声誉。

Word of mouse can be built up on review sites, which allow users to post reviews and commentary on businesses, and it can also be generated on forums, chatrooms, and social networking sites.

公司可以通过评论网站来建立网络口碑，用户可以在该类网站上发表对公司的评论。网络口碑传播的形式还包括论坛、聊天室和社交网站等。