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May: Wow! They’ve got everything here. All the world’s famous brands. Aunt Cindy, what is your favorite brand?
Cindy: I love all the fashionable things. But my favorite brand is Chanel.
May: Oh, that’s a very expensive brand, but with good reason.
Cindy: Yeah. Each style is specially designed by world’s top designers. So they can always make you look amazing.
May: I see. Come here. The high heels here look really attractive. But I wonder whether it’s comfortable to wear any of them?
Cindy: Not really, especially at the beginning, if you wear high heels all day long, your feet would hurt. But, no big deal. Women can always get used to that.
May: It’s not a simple thing to be beautiful.
Cindy: Sure. But everyone loves to be beautiful. Hey, do you think this pair of sunglasses matches the handbag well?
May: Yeah, very tasteful. And with them, you look even more fashionable. Oh, there are so many French perfumers. Oops, perfumes for guys? So strange!
Cindy: Come on. Fashion is not only for women. Men also share the equal right to chase fashion. It’s the new fashion for men to wear perfumes, which is called cologne.
May: Oh, really, that’s really something new. I’m afraid not everyone can accept it.
Cindy: It takes time for that. But people’s consuming attitudes are changing quickly.
May: That’s true. Well, it’s obvious that fashion is not a cheap thing. So, do you spend all your money on it?
Cindy: No. Fashion is just part of my life, which improves its quality. But also, I’m good at financing. I have a credit card, but I never overdraft.
May: How is it that you are my mom’s sis? You two are so different. She always picks up bargains and spends more than she earns. You do so much better than her.
Cindy: I have to say that’s just the result of difference of our consumptive habits.
听看学
阿美: 哇，这里什么都有啊，国际名牌齐全。辛迪阿姨，你最喜欢的牌子是哪个?
辛迪: 我爱所有时尚的东西。不过，我最喜欢的牌子是香奈尔。
阿美: 哦，那个牌子很贵，不过确实值得。
辛迪: 是啊，每一款都是由世界顶级设计师专门设计的。所以它们总是能使你看起来很棒。
阿美: 明白。来这边。这些高跟鞋看起来好漂亮啊。但是我怀疑它们穿起来是否舒适?
辛迪: 不会很舒适。尤其是刚开始穿的时候，如果一整天都穿着高跟鞋，脚会很疼。但是，也没什么大不了。女孩都会适应那个的。
阿美: 想变漂亮也不容易啊。
辛迪: 那当然。不过每个人都爱美啊。嗳，你觉得这副太阳镜和这个手提包搭配起来怎样?
阿美: 很有品位啊。有了它们，你看起来更加时尚了。哦，这里有好多法国香水啊。哦，男士香水?好奇怪啊?
辛迪: 拜托。时尚可不是女士的专利啊。男士也有追求时尚的同等权利啊。男士香水是一种新时尚，这些香水叫古龙水。
阿美: 哦，真的，这可真是新鲜事哦。恐怕不是每个人都可以接受。
辛迪: 这还需要点时间。不过人们的消费观念在迅速地改变着。
阿美: 这倒是。对了，时尚显然不是一件便宜的事情。所以，你把你所有的钱都花在这里了吗?
辛迪: 没有啊。时尚只是我生活的一部分，它提升了生活的品质。不过，我还擅长理财呢。我有信用卡，但是我从来都不用透支的。
阿美: 你怎么会是我妈妈的妹妹呢?你们俩太不一样了。她总是买便宜货而且入不敷出。你做得比她好太多了。
辛迪: 我只能说这是消费习惯的不同而导致的结果吧。
经典背诵 Recitation
Cindy: Hello, I’m Cindy, Shirley’s younger sis. I love all the fashionable things, especially the world’s famous brands. So fashion is part of my life, the interesting part which can always makes me feel amazing about myself. Some people think fashion is only for women. I can’t agree with them. I always believe that men also share the equal right to chase fashion.
生词小结
high heels n. 高跟鞋
handbag n. 手提包
chase v. 追求
cologne n. 古龙水
financing n. 理财
overdraft vi. 透支
bargain n. 便宜货
语素 Material
Chanel No. 5
In 1920, the scent Chanel No.5 was created. In a small square bottle, over eighty ingredients were mixed to create this amazing perfume. The fragrance was launched in 1921 and named Chanel No.5. All perfumes before this one had immediately become old-fashioned and outdated, and Chanel No.5 became the popular new trend. This perfume was referred to by Marilyn Monroe when she claimed it was the only thing she wore to bed. Chanel No.5 is timeless and will shock and amaze people with its lasting scent.
香奈儿5号
1920年，香奈尔5号问世了。在一个很小的方形瓶中，八十多种成分混合而形成了这种奇妙的香水。这款香水在1921年发行，并被冠名为香奈尔5号。立刻，在它之前的所有香水就都过时不再流行了，香奈尔5号变成了新的流行风尚。这款香水被明星玛丽莲 梦露提到过，当时她说香奈尔5号是她睡觉时唯一“穿”的东西。香奈尔5号是永恒的，它持久的香味不断地给人们带来激动和惊喜。
Celebrity Endorsements
The celebrity endorsement has started since a long time ago. And now, all the companies are using celebrities to endorse everything. Obviously, the strategy of using celebrities is useful to promote the sales. Celebrity endorsements are very expensive but worthy, Since it can build credibility, foster trust and draw attention, all of which can translate into higher brand sales. But, on the other hand, some people think a brand should not rely on a celebrity to achieve success.
名人代言
名人代言从很早以前就已经开始了。现如今所有的公司都在请名人代言每一件商品。显然，名人策略对于推动销售是很有效的。名人代言很费钱但却值得，因为它可以建立信誉，得到信任，还可以引起关注，所有的这些都可以转化为更高的品牌销售额。但是，另一方面，也有人认为一个品牌不该依靠一个名人去获取成功。
